When you create a website there are many elements that sometimes get overlooked or that are not given as much attention as they should do. If you use a content management system you may notice an area for each page that asks for Meta descriptions, Meta keywords and Meta title. Although these does not hold […]
If you are using Pay per click as a way of advertising your website online, then it is important to think carefully about how the campaigns are set up and in particular which landing page each ad will be linked to. All too often people set up AdWords campaigns by bulking all the phases in […]
We have all visited websites that seem a little bit disjointed. Over time websites often get added to and the flow can become disrupted, making them hard to follow. Have a look at your website and try to follow through a few different processes that a visitor may do. If you use Google Analytics you […]
If you use Google Adwords to advertise your website then you need to ensure that you are keeping on top of your campaigns. It is easy to set up a campaign and keep pumping money in to it without really checking what sort or results you are getting. Each keyword within an ad group will […]
If you have a website and want to build up the traffic to it you may consider using social media. One of the many advantages of social media is that it is free but if you want to get the most out of Facebook for example then you will need to pay for an ad. […]
