Analysing the return on your investment in marketing

Marketing is all about promoting your business and is often essential to businesses that want to generate more sales and/or enquiries. There are a number of marketing avenues that you can opt to try and often these are usually split into categories. The main two types of marketing are online and offline. With many of […]

Tracking the performance of your website

As a website owner it is vital that you have some way of tracking how well your website is performing. You need this information to ensure that you are investing your time and money in the right avenues of marketing. With the right tracking software you can easily find out how many people are coming […]

Beginners guide to SEO

SEO stands for Search Engine Optimisation and if you have a website it is important that you understand what it means and how it all works. Some business owners decide to outsource all of their marketing but if budgets are tight then you may want to do at least some of it yourself. First, let’s […]

Is your content management system secure?

Many websites are now built with some sort of content management system attached to it to allow the owners access to go into the backend of a website and make changes. The types of changes you can make to the site through the CMS system often include adding or editing content, adding or editing products […]

How to find a web designer

When you are ready to have a website for your business, you need to think carefully about how it is going to be designed. Sometimes you can find someone that will design and develop your website and other times you will need to use one person for the design and a different person for the […]