Search Engine Optimisation verses visitor experience

Every online marketing expert will tell you that SEO (Search Engine Optimisation) is an essential part of marketing and needs to be done in order to get your website to rank well organically. If you ask any SEO expert, they will say one of the biggest challenges they face when it comes to SEO is […]

Duplicate content – don’t fall into the trap when marketing

Online marketing is essential if you want your website to perform well. There are several different ways in which you can do online marketing such as SEO, Pay per Click, Social Media marketing and link building. SEO can help push any website up the rankings on the search engines such as Google and there are […]

Google Adwords marketing techniques and tips

Google offer the biggest pay per click programme out there. It is a form of online advertising where you get charged each time an ad you create is clicked on – that ad links back to your website. The beauty of Pay per Click advertising is you can get instant traffic to your site without […]

Ensuring you have a mobile-friendly website

Many of us now use mobile phones or mobile devices such as tablets to browser the internet, shop online, do our banking and go on social media sites such as Facebook. But amazingly some sites are still just not that mobile friendly. There are a few options when it comes to designing a mobile friendly […]