Setting up your own website for your new business

It is becoming essential for any successful business to have a web presence which can be through a website or by using social media platforms. Effective marketing is a crucial part of any business but the cost of paying a professional web designer is out of many start-up businesses reach leading some to decide to […]

How Google Adwords can work for your business

Online marketing is made up of a number of different elements. Some of these marketing techniques will work well for a number of businesses and not so well for others, so it is important that your marketing plan is designed with your particular business in mind. Google Adwords is a form of online marketing also […]

What is mobile marketing

When it comes to marketing, it is vast. Even online marketing has a number of different avenues you can explore. One of these marketing avenues is mobile marketing. Mobile marketing consists creating ads that appear on mobile smartphones, tablets or other mobile devices. The way your ad looks and functions on a mobile device can […]

Search Engine Optimisation verses visitor experience

Every online marketing expert will tell you that SEO (Search Engine Optimisation) is an essential part of marketing and needs to be done in order to get your website to rank well organically. If you ask any SEO expert, they will say one of the biggest challenges they face when it comes to SEO is […]