Time-sensitive marketing

Some businesses have products that need to be promoted during certain times of the year in order to raise awareness and boost sales during their busy period. For example, if your business sells products or services that are used during summer then you will need to start marketing these in spring as the weather starts […]

Can social media be more than just social?

When you think of social media the immediate thought that springs to mind is of catching up with friends sharing embarrassing snaps and watching funny videos. However social media can be much more than that and is currently being used by many companies as a truly valuable tool. The first thing to do is to […]

Analysing the return on your investment in marketing

Marketing is all about promoting your business and is often essential to businesses that want to generate more sales and/or enquiries. There are a number of marketing avenues that you can opt to try and often these are usually split into categories. The main two types of marketing are online and offline. With many of […]

Tracking the performance of your website

As a website owner it is vital that you have some way of tracking how well your website is performing. You need this information to ensure that you are investing your time and money in the right avenues of marketing. With the right tracking software you can easily find out how many people are coming […]

Beginners guide to SEO

SEO stands for Search Engine Optimisation and if you have a website it is important that you understand what it means and how it all works. Some business owners decide to outsource all of their marketing but if budgets are tight then you may want to do at least some of it yourself. First, let’s […]