So you have put the ground work in, built up your company and had a fantastic website designed to promote your business, now you just need to get it noticed.
This is the hard part! Once you have your website the aim is to get as many people visiting it as possible so your website must be easy to find. Website optimisation will greatly help this when people are using search engines as it will suggest your website in the results of relevant searches, however there are many other ways you can lead people to your website and here are some of the most popular ideas:-
- QR codes on promotional material – these are like barcodes that you can scan with your smartphone to take you directly to the website without having to go through the search engine.
- Advertising links/offers on social media sites- these are usually pay per click set ups.
- Competitions advertised to get people onto the website to enter a prize draw.
- Cross selling – team up with a company that offers complimentary services and have links on each other’s websites to cross promote.