When it comes to marketing, it is vast. Even online marketing has a number of different avenues you can explore. One of these marketing avenues is mobile marketing. Mobile marketing consists creating ads that appear on mobile smartphones, tablets or other mobile devices. The way your ad looks and functions on a mobile device can vary greatly as many different apps / social media sites etc offer a variety of ways to do mobile marketing. One of the beauties of mobile marketing is that you can track results instantly (in real time) and see how many clicks on your ad there has been and then how many purchases have been made though your site or enquiries made.
40% of users’ internet time is spent on mobile devices, so it would be silly to ignore this and not market on such devices.
If you are new to marketing then you should enlist the help of an expert marketing agency who will be able to either set up and manage the campaigns for you or show you what you need to do. You will need to explore different companies and methods of mobile marketing to find out which one is most cost effective to you.