Setting up Facebook advertising can be very confusing for someone who has never done it before. It has changed quite substantially over the years, which does mean that new and improved features have been added but also that it is now more complex when it comes to setting it up.
If you don’t have experience in using Facebook ads then it is strongly recommended that you seek the help of a professional. They will be able to ensure that it is all set up correctly to get you the best return in your investment.
Facebook ads don’t work for everyone. If you have a. Wry niche market, you may find that there are simply not enough people to target. It is all a numbers game as even if you are showing your ad to people that are your target audience only a small percentage of those will actually click on your ad or follow the action such as messaging you.
It is best to try a few different types of ads to see what works best for you. It may be that a link through to your website is best or maybe a message me option would work better. It is a lot of trial and error until you find the best way for you and your business.