You may have heard the term SEO batted around between web developers and the like and wondered what it actually is. SEO stands for search engine optimisation. What it basically means is putting your website as high as possible in the results of a search engine such as google or bing. For example if your website is selling double glazed windows in Yorkshire then you’d want your website to appear on a search list if anyone types any of those words or similar into their search engine.
There’s many ways in which to optimised your position within the results of a search engine however most are quite complex and require access to the ‘back end’ or coding area of your website.
For these reasons it’s normally advisable to get a website developer to do your SEO for you. They should be able to demonstrate proof of how the SEO has improved traffic to your website and provided you with more leads within a fairly short space of time.
It’s often worth putting an SEO budget into your businesses on going expenses as with regular maintenance work you should see a real growth in business.