Category Archives: Pay Per Click

Making landing pages for Pay per Click campaigns

If you are using Pay per click as a way of advertising your website online, then it is important to think carefully about how the campaigns are set up and in particular which landing page each ad will be linked to. All too often people set up AdWords campaigns by bulking all the phases in […]


Improving your Adwords campaigns

If you use Google Adwords to advertise your website then you need to ensure that you are keeping on top of your campaigns. It is easy to set up a campaign and keep pumping money in to it without really checking what sort or results you are getting. Each keyword within an ad group will […]


Giving Google too much control

If you use Google to advertise your website in terms of Pay per Click then you need to ensure that your campaigns and ad groups are set up correctly to make sure you are getting the most out of your money. As it is relatively easy to set up a PPC campaign, many people do […]


Location based PPC

Pay per Click or PPC is where you create an advert online and when the ad is clicked on you are charged an amount for the click. The user will then be taken to a page within your website. A number of companies offer Pay per Click services such as Google, Yahoo and Facebook. Pay […]


Using Google Adwords to promote your business

Google Adwords is by far the biggest “Pay per Click” company out there. Adwords works by allowing a business or individual to create an account and add keywords / phrases they want to target on Google search results and other ad partners. Once logged in to Adwords you can create campaigns and then groups within […]